Coinbase Expands in Poland with Mobile Payments While Pursuing 'Everything App' Strategy

Major US cryptocurrency exchange Coinbase is simultaneously expanding its presence in Poland through local payment integration while rolling out a series of new features that position the platform as an "everything app" for financial services.

Blik Integration Targets Polish Market

Coinbase has partnered with European payment processor PPro to enable payments via Blik, a popular Polish mobile payment network with nearly 20 million users ^[1]. The integration aims to provide Polish customers with more accessible entry points into cryptocurrency trading.

"Improving local payment rails is a key focus for us," said Côme Prost, a Coinbase executive and NFT Paris co-founder, highlighting the importance of simple, fast and familiar payment options in driving crypto adoption ^[1].

Tom Benson, a PPro executive, confirmed the partnership in a LinkedIn post on Wednesday, stating: "It has been a pleasure working with the team at Coinbase to launch Blik on their platform to enable Polish customers to access Crypto" ^[1]. He expressed confidence that the partnership would deepen in 2026 as the company adds more local payment methods and expands collaboration across additional areas ^[1].

Poland's Regulatory Challenges

The expansion comes as Poland struggles to pass cryptocurrency legislation amid political divisions ^[1]. Last week, the Polish government reintroduced an identical version of a strict crypto bill that had been vetoed by President Karol Nawrocki just weeks earlier ^[1].

Poland is the only EU member state without a functioning national legal framework to enforce the Markets in Crypto-Assets Regulation (MiCA), even though the framework applies even without formal implementation ^[1]. "Following the president's veto of the government's bill, Poland is indeed the only EU member state without any step toward implementation," Juan Ignacio Ibañez, a member of the Technical Committee of the MiCA Crypto Alliance, told Cointelegraph recently ^[1].

Despite the regulatory uncertainty, crypto adoption in Poland has surged, with the country emerging as one of the leaders in Chainalysis' 2025 European Crypto Adoption report ^[1]. Coinbase holds a MiCA license, which it secured in June ^[1].

'Everything App' Strategy Takes Shape

Beyond geographic expansion, Coinbase is adding stock trading, Kalshi prediction markets, and Solana DEX access to its platform ^[2]. The moves represent what Deutsche Bank described as a vision for creating an "everything exchange" that is moving from concept to execution ^[2].

The move into prediction markets comes amid intensifying competition in the space, with Kalshi and main rival Polymarket announcing a series of strategic partnerships this year with companies including Google and UFC ^[2]. Digital trading platform Robinhood said that prediction markets was among its fastest-growing businesses in 2025, while Gemini, the crypto exchange founded by the Winklevoss twins, announced plans to launch its own prediction markets and everything app ^[2].

Deutsche Bank's Bullish Outlook

Deutsche Bank initiated coverage of Coinbase by giving the exchange a "buy" rating and a price target of $340, implying almost 40% upside potential for the company's stock ^[2]. The bank pointed to Coinbase's acquisition of the crypto options exchange Deribit and the rollout of CFTC-regulated perpetual-style futures in the US as structural growth opportunities ^[2].

Coinbase share price closed yesterday's trading down more than 3% at $244.19, but is up 1.5% in the after-hours session ^[2]. The stock has plummeted over 17% in the past six months, in line with the crypto market's broader pullback in the second half of the year ^[2].

Deutsche Bank also highlighted stablecoins and subscription services as growth pillars, noting that rising USDC balances on Coinbase's platform combined with increased use of stablecoins for payments and on-chain activity could result in more recurring revenue while reducing reliance on volatile trading cycles ^[2].