Coinbase Super Bowl Ad Draws Criticism – Crypto.com Platform Crashes
Crypto exchange Coinbase generated mixed reactions with a karaoke commercial during the Super Bowl, while Crypto.com's new AI platform went down due to overwhelming traffic.
Four years after their successful QR code campaign, crypto exchange Coinbase returned to the Super Bowl with an unconventional advertising concept. The 60-second spot simply displayed a karaoke screen showing the lyrics to the Backstreet Boys hit "Everybody (Backstreet's Back)" – without technical details or complex explanations [1].
Coinbase CEO Brian Armstrong justified the minimalist approach by arguing that advertising during Super Bowl parties is only perceived as a distraction in loud environments, and therefore requires a unique concept [1]. The strategy was intended to make digital assets more accessible to a broader audience through pop culture references, but was met with ridicule and criticism from some observers [1].
Meanwhile, Kris Marszalek, CEO of Crypto.com, ran advertisements for his new AI agent platform. However, the promoted domain AI.com crashed shortly after the broadcast due to massive visitor traffic [1].
The Super Bowl advertising campaigns took place against the backdrop of a struggling crypto market that continues to grapple with the aftermath of the recent crash [1].
Sources
- [1]btc-echo.de
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