Coinfinity Secures Bitcoin Location in Vienna Through Acquisition of bitcoin.wien

Austrian Bitcoin broker Coinfinity is acquiring the brick-and-mortar store bitcoin.wien and aims to expand the physical hub for personal consultation in the long term.
Austrian Bitcoin broker Coinfinity has acquired the bitcoin.wien store in Vienna's city center, securing one of the few physical contact points for personal Bitcoin consultation in the German-speaking region [1].
The store, which has established itself as a meeting place for Bitcoin enthusiasts in recent years, is set to maintain its function as a physical complement to digital offerings. Managing Director Max Tertinegg emphasizes the importance of personal consultation and education for many people in the Bitcoin sector [1].
A key focus of future development lies in educational offerings: plans include a book corner featuring specialist literature from Aprycot Media publishing house. Additionally, the location will continue to provide space for events such as educational lectures and discussion panels, including in cooperation with the Bitcoin Austria association [1].
Former founder Emanuel Sanchez de la Cerda will remain connected to the location in a new role, ensuring continuity and local expertise [1]. The acquisition signals a deliberate expansion of physical Bitcoin infrastructure at a time when many offerings are becoming purely digital.
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