HV-MTL Partners with Amazon and Otherside to Launch NFT Collectibles on Retail Platform
Digital asset studio HV-MTL has teamed up with Amazon and Yuga Labs' Otherside metaverse to release GIF-based NFT packs targeting mainstream consumers.
HV-MTL, Amazon, and Otherside have launched a collaboration to introduce NFT collectibles to a broader retail audience through Amazon's platform. The partnership was announced January 22 by billionaire Adam Weitsman, who owns the HV-MTL digital asset studio.
The collaboration centers on "Feels" GIF NFT packs, which are open-edition digital collectibles priced at $19.99 for a set of 10. These animated stickers are designed to represent various moods and will function as emotes within the Otherside metaverse, bringing community intellectual property into the gaming environment.
Otherside is a metaverse and multiplayer online game developed by Yuga Labs, the company behind Bored Ape Yacht Club. Built using Unreal Engine, the platform allows users to deploy NFTs such as BAYC, MAYC, and CryptoPunks as playable 3D characters within its virtual world.
Weitsman acquired HV-MTL in September 2025. The collection originally consisted of robot-themed NFTs created by Yuga Labs before being acquired by Faraway Games. Amazon's involvement leverages its position as a major technology retailer and gaming platform, where it regularly offers NFT-based gaming items to Prime members.
The partnership represents an effort to bridge Web3 digital collectibles with mainstream e-commerce distribution channels.
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