Institutional Push Into Tokenization Accelerates as WisdomTree Expands to Solana and Coinbase Launches Prediction Markets Nationwide

Major institutional players are rapidly expanding blockchain-based financial products, with WisdomTree bringing tokenized funds to Solana and Coinbase deploying prediction markets across all 50 U.S. states, signaling a fundamental shift in how traditional financial services interact with blockchain infrastructure.
Institutional Adoption Enters New Phase as Traditional Finance Embraces Multi-Chain Infrastructure
The institutional embrace of blockchain technology has moved beyond experimental pilot programs into full-scale product deployment. This week's dual announcements—WisdomTree's expansion of tokenized funds onto Solana and Coinbase's nationwide rollout of prediction markets—represent a significant inflection point in the maturation of digital asset infrastructure. These moves demonstrate that major financial institutions are no longer treating blockchain as a parallel experimental system, but rather as core infrastructure for delivering traditional and novel financial products to both retail and institutional customers.
What makes these developments particularly significant is their regulatory positioning. Both companies are operating within U.S. regulatory frameworks rather than seeking offshore alternatives, suggesting growing confidence that blockchain-based financial products can meet institutional compliance standards while delivering superior user experiences.
The Facts
WisdomTree, a U.S.-based asset manager, has expanded its tokenized fund offerings onto the Solana blockchain, making the network its sixth blockchain deployment following Ethereum, Arbitrum, Avalanche, Base, and Optimism [1]. The move enables both institutional and retail investors to mint, trade, and hold WisdomTree's complete suite of tokenized funds directly on Solana, including money market, equities, fixed income, alternatives, and asset allocation products [1].
Meredith Hannon, WisdomTree's head of business development for digital assets, emphasized that the expansion reflects the company's commitment to regulated real-world assets (RWAs) within the on-chain ecosystem, noting that "Solana's infrastructure allows us to meet growing crypto-native demand while maintaining the regulatory standards institutions expect" [1]. The network's high transaction speeds were cited as a key factor in the decision.
Solana currently holds the fourth-largest position among blockchains for distributed tokenized assets, with approximately $1.3 billion in on-chain RWA value, representing 5.6% of the total distributed asset market [1]. Ethereum maintains dominant market share with over 60% of the sector [1]. Nick Ducoff, head of institutional growth at the Solana Foundation, characterized WisdomTree's decision as evidence of "growing demand for broader access to tokenized RWAs" and validation of Solana's capacity to support such offerings at scale [1].
Investors can access WisdomTree's funds through WisdomTree Connect and WisdomTree Prime platforms, with the ability to directly on-ramp USDC from Solana into these platforms [1].
Meanwhile, Coinbase has launched prediction markets across all 50 U.S. states through a partnership with Kalshi, a platform for event contracts supervised by the U.S. Commodity Futures Trading Commission (CFTC) [2]. The integration allows Coinbase users to trade on the outcomes of real-world events using U.S. dollars or USDC directly within the Coinbase platform, without requiring separate third-party accounts [2].
The timing coincides with significant market growth in prediction markets. According to Dune Analytics, Kalshi reached approximately $34.5 billion in cumulative trading volume by the end of January 2026 [2]. Prediction markets experienced particularly strong growth during the 2024 U.S. election cycle, attracting increased attention from both institutional and retail investors [2].
Coinbase's choice of Kalshi as a partner emphasizes regulatory compliance. While platforms like Polymarket have repeatedly faced pressure from U.S. authorities, Coinbase selected a partner with explicit CFTC approval [2]. However, the sector remains politically sensitive, with several U.S. states continuing to evaluate whether certain event contracts should be classified as unauthorized gambling offerings, particularly for sports and political markets [2].
Analysis & Context
These parallel developments reveal a crucial strategic shift in how institutional players are approaching blockchain integration. Rather than creating isolated, permissioned blockchain systems—the approach many banks favored in the 2017-2019 period—major financial institutions are now deploying products on public blockchain infrastructure. This represents validation of the thesis that public blockchains can serve as foundational financial infrastructure rather than merely speculative asset trading venues.
WisdomTree's multi-chain strategy is particularly instructive. By deploying across six different blockchains, the firm is effectively treating blockchain networks as distribution channels rather than exclusive platforms. This mirrors how traditional finance views payment rails or clearinghouse systems—infrastructure that enables product delivery rather than defining the product itself. The decision to add Solana specifically acknowledges that network's growing institutional credibility and technical capabilities, particularly around transaction speed and cost efficiency that matter significantly when managing frequent rebalancing or high-frequency trading activities.
For Bitcoin investors and the broader cryptocurrency ecosystem, these developments have several important implications. First, they demonstrate that institutional capital flows into blockchain infrastructure are expanding beyond Bitcoin ETFs and direct cryptocurrency holdings into adjacent financial products. This broadens the total addressable market for blockchain technology and creates network effects that benefit the entire ecosystem. Second, the regulatory compliance focus—particularly Coinbase's partnership with CFTC-supervised Kalshi—establishes precedents that could inform future Bitcoin-related financial products and services.
Historically, we've seen that institutional product launches tend to cluster around periods of regulatory clarity. The 2017-2018 period saw futures products emerge after CFTC classification of Bitcoin as a commodity. The 2024 approval of spot Bitcoin ETFs triggered a cascade of similar products. The current wave of tokenized asset and prediction market launches suggests we're entering a third phase where regulators are becoming more comfortable with diverse blockchain-based financial products, not just direct cryptocurrency exposure.
The competitive dynamics are also noteworthy. Coinbase's expansion into prediction markets, combined with its existing offerings in spot trading, derivatives, staking, and tokenized assets, reflects an explicit strategy to become what it terms an "Everything Exchange" [2]. This platform consolidation could accelerate user adoption by reducing friction—the same user account, KYC process, and funding sources can access multiple product categories. For the Bitcoin ecosystem, this could mean easier pathways for traditional investors to discover Bitcoin alongside other blockchain-based products, potentially expanding the funnel of new market participants.
Key Takeaways
• Major financial institutions are now deploying tokenized traditional assets and novel financial products on public blockchain infrastructure, validating these networks as core financial rails rather than experimental technologies
• WisdomTree's multi-chain strategy across six blockchains treats blockchain networks as distribution channels, similar to how traditional finance views payment rails—a significant maturation in institutional thinking about blockchain infrastructure
• Regulatory compliance is becoming a competitive advantage, with Coinbase's CFTC-supervised prediction markets and WisdomTree's regulated tokenized funds demonstrating that blockchain products can meet institutional standards while offering superior user experiences
• The expansion of blockchain-based financial products beyond direct cryptocurrency holdings broadens the total addressable market and creates network effects that benefit the entire ecosystem, including Bitcoin
• Platform consolidation by major exchanges offering multiple product categories under single accounts could significantly reduce adoption friction and expand the pathway for traditional investors to discover Bitcoin and other blockchain-based assets
Sources
AI-Assisted Content
This article was created with AI assistance. All facts are sourced from verified news outlets.