Rumble and BTC Inc Drive Bitcoin Integration Across Content Platforms and Corporate Operations

Two significant developments in cryptocurrency integration highlight the expanding role of Bitcoin and digital assets in both consumer-facing platforms and corporate operations, as companies seek alternatives to traditional financial infrastructure.

Rumble Introduces Non-Custodial Wallet for Direct Creator Payments

Video-sharing platform Rumble announced Wednesday the launch of Rumble Wallet, a digital wallet developed in partnership with stablecoin issuer Tether that enables users and creators to transact directly without banks or third-party payment processors ^[1]. The wallet supports Bitcoin, Tether's USDT stablecoin, and Tether Gold (XAUt) for peer-to-peer payments ^[1].

The non-custodial wallet allows users to maintain control of their digital assets rather than relying on centralized providers ^[1]. Rumble founder, chairman and CEO Chris Pavlovski positioned the product as aligned with the company's free-speech mission, stating: "Rumble represents free speech and liberty the same way that cryptocurrency and a decentralized internet represent freedom, and Rumble Wallet is the natural combination of those things" ^[1].

The wallet aims to reduce fees for creators while limiting risks of payment restrictions, account freezes, or deplatforming by traditional financial intermediaries ^[1]. Built using Tether's Wallet Development Kit, the product reflects existing financial ties between the companies—Tether holds nearly 104 million shares of Rumble, representing approximately 48% of the company ^[1].

MoonPay will provide the wallet's cryptocurrency on- and off-ramps, enabling users to convert between digital assets and traditional payment methods including credit cards, Apple Pay, PayPal, and Venmo ^[1]. Rumble shares rose 3% following the announcement ^[1].

BTC Inc Adopts Bitcoin Standard Across Operations

Meanwhile, BTC Inc, parent company of Bitcoin Magazine and organizer of major Bitcoin conferences, has restructured its internal operations around Bitcoin-native infrastructure over the past several years ^[2]. The company relies heavily on the open-source BTCPay Server platform to manage payments, payroll, and treasury functions ^[2].

Executives involved in the project said the goal was to eliminate dependence on custodial payment processors, reduce cross-border settlement friction, and create a unified system for handling live commerce at scale ^[2]. The company selected BTCPay Server after determining that custodial processors introduced counterparty risk and regulatory constraints, while existing systems lacked necessary flexibility ^[2].

Conference Deployment and Record-Breaking Performance

BTC Inc first deployed BTCPay Server at its flagship conferences, where vendors accepted on-chain and Lightning payments directly to their wallets ^[2]. The system was implemented across four major events between 2024 and 2025 in Hong Kong, Nashville, Abu Dhabi, and Las Vegas ^[2].

The largest deployment occurred at The Bitcoin Conference 2025 in Las Vegas, where BTCPay Server integration with Lightning-enabled NFC Bolt Cards helped set a Guinness World Record on May 28, 2025, for the most cryptocurrency point-of-sale transactions completed in eight hours—4,187 transactions ^[2]. Across all conferences, BTC Inc reports more than 5,600 in-person Bitcoin transactions totaling approximately 2.09 BTC ^[2].

Treasury and Payroll Integration

BTC Inc extended BTCPay Server into internal finance operations using the VendorPay plugin to manage payments to contractors, partners, and employees across multiple jurisdictions ^[2]. The company has processed more than $1 million in Bitcoin payouts without relying on intermediaries ^[2].

The company also developed a "Bitcoin Stacker" plugin that automatically converts a portion of fiat revenue from Stripe credit card receipts into bitcoin purchases ^[2]. Since launching in January 2025, BTC Inc has accumulated more than 6.5 BTC through this automated conversion process ^[2].

Both implementations demonstrate different approaches to cryptocurrency integration—one focused on creator monetization and user autonomy, the other on operational efficiency and treasury management—as companies explore alternatives to traditional financial infrastructure.