Steak 'n Shake Reports Significant Revenue Growth Following Bitcoin Integration

The American fast-food chain Steak 'n Shake attributes its significantly increased sales figures to the integration of Bitcoin as a payment method. Since May 2025, customers at selected locations have been able to pay with the cryptocurrency, with all proceeds flowing into a company-owned Bitcoin reserve ^[1].

In the second quarter of 2025, revenues grew by 11 percent, and in the third quarter by as much as 15 percent – allowing the company to outperform competitors such as McDonald's, Domino's, and Taco Bell during the same period ^[1]. Management speaks of "dramatically increased" revenues, though without providing specific figures.

At the same time, the chain is continuously expanding its Bitcoin holdings. In mid-January, an appreciation of 10 million U.S. dollars was reported, followed by an additional allocation of 5 million dollars at the end of January ^[1]. Currently, Steak 'n Shake holds approximately 161.6 BTC valued at around 10.96 million U.S. dollars.

However, the average purchase price is approximately 92,851 dollars per Bitcoin, meaning the position is currently trading about 26 percent below the cost basis ^[1]. Additionally, the company plans to offer hourly employees a Bitcoin bonus of 0.21 dollars per work hour, which will be locked for two years.