Steak 'n Shake Reports Strong Sales Growth Following Bitcoin Payment Integration
The US fast-food chain attributes significant same-store sales increases to its Bitcoin acceptance strategy launched in May 2025, despite holding an unrealized loss on its corporate Bitcoin holdings.
American fast-food chain Steak 'n Shake has reported substantial same-store sales growth since implementing its Bitcoin payment strategy in mid-May 2025, according to a statement shared on social media Monday.
The company recorded same-store sales increases of 11% in Q2 2025 and 15% in Q3 2025, surpassing performance by major competitors including McDonald's, Domino's, and Taco Bell during the same timeframe. All Bitcoin payments received at participating locations are directed into the company's Strategic Bitcoin Reserve.
Steak 'n Shake has expanded its Bitcoin initiatives beyond customer payments. In late January, the chain introduced a Bitcoin-based compensation program offering hourly workers $0.21 per hour worked in Bitcoin with a two-year vesting schedule, targeting younger employees. The company has allocated approximately $15 million to Bitcoin holdings through multiple purchases.
According to BitcoinTreasuries data, the chain currently holds 161.6 BTC valued at roughly $10.96 million, suggesting an average purchase price near $92,851 per coin. At current market rates, this represents an unrealized loss of approximately 26% on the corporate Bitcoin position, despite the sales momentum attributed to the cryptocurrency adoption strategy. Steak 'n Shake has not provided detailed figures defining its "dramatic" sales increases.
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