Tether Offers $1.1 Billion for Juventus Turin

Crypto Giant Plans Takeover of the "Old Lady"

Stablecoin issuer Tether announced on Friday that the company has submitted a binding offer to Exor, the holding company of the Agnelli family, for their 65.4 percent majority stake in Juventus Turin ^[1]. The entrepreneurial family has been involved with the Italian football record champion for over a century ^[1].

Tether plans to invest $1.1 billion in the development of Juventus should the transaction be completed ^[1]. If Exor agrees to the offer, Tether would submit a "public offer for the remaining shares at the same price" ^[1].

Strong Financial Base for Long-Term Investment

"Tether is in a strong financial position and intends to support Juventus with stable capital and a long-term horizon," explained CEO Paolo Ardoino ^[1]. The Italian-born CEO added: "For me, Juventus has always been a part of my life. I grew up with this team. As a boy, I learned what commitment, perseverance, and responsibility mean by watching Juventus master successes and setbacks with dignity" ^[1][2].

Tether Already Engaged as Investor

The crypto company already controls more than 10 percent of Juventus shares ^[1]. In February, Tether acquired a minority stake in the club, which plays in Italy's Serie A ^[2]. In October, the company nominated its deputy investment chief Zachary Lyons and Francesco Garino for the football club's board ^[2]. Juventus shareholders approved Garino's appointment last month ^[2].

Market Impact

Tether's takeover offer has already led to a 26 percent increase in the Juventus Fan Token (JUV), with trading volume surging by over 1000 percent to $55.19 million ^[2]. Juventus is a publicly traded company with a market capitalization of €945 million ^[1]. For comparison: Borussia Dortmund is currently valued at €361 million ^[1].

Profitable Crypto Company Expands

Tether is considered one of the most productive companies in the world, generating over $10 billion in profit in just the first three quarters of 2025 with only 150 to 200 employees ^[1]. The company has expanded its operations beyond the USDT stablecoin and is investing in artificial intelligence, robotics, and a health platform (QVAC Health) ^[2].

According to Tether, Juventus is an international organization with significant and sustainable commercial and sporting potential ^[2]. From 2012 to 2020, Juventus Turin, the "Old Lady," won one championship title after another in Italy's Serie A, but has fallen behind in recent years ^[1]. The acquisition is expected to be completed in the coming months ^[1].